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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
 
 
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)

by David Meerman Scott (Author)
Key Phrases: buyer personas, online media room, news release content, Second Life, Mark Warner, Wall Street (more...)
4.6 out of 5 stars See all reviews (110 customer reviews)
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